At least 30%
A written stake for the one operator who can build the U.S. market. Terms and vesting are handled directly. This is not token options.
U.S. go-to-market / Instagram / organic sales
Growth Lead, Hoshicha
Build the U.S. market for an imperial-grade matcha from Uji, Kyoto. At least 30% equity for the verifiable operator who can prove the work.
The assignment
Turn rare attention into real demand.
2,000 jars a year. Build the U.S. growth system around that scarcity — Instagram, creator loops, conversion, measurement. Taste matters. Results matter more.
The role
This is not a social media manager job.
You own U.S. go-to-market, strategy through execution. Instagram is the surface; the job is demand creation — earn attention, convert it into customers, repeat.
Set the strategy, write the brief, judge the creative, read the numbers. Without waiting for permission.
The offer
At least 30% equity for the operator who builds it.
The whole system, yours
One owner, no committee. A direct line to the founder. Decisions in days, not quarters.
A brand worth the work
Four hundred years of imperial supply. 2,000 jars a year. Hermès-tier positioning. A wide-open U.S. market.
Outcomes
What success looks like
Diagnose and focus
Audit everything — Instagram, customer path, creators, Shopify. Ship the U.S. GTM plan.
Build the engine
Campaign cadence live. Creator loops running. Organic-to-sales signal visible.
Own the market
Among the most desirable matcha brands for affluent U.S. buyers — restraint intact.
Responsibilities
Strategy and execution live in the same hands.
- Own the U.S. go-to-market strategy.
- Grow Instagram with audience quality, not vanity reach.
- Turn organic attention into Shopify sales and repeat purchase.
- Build creator and editorial distribution loops.
- Own briefs, content judgment, testing, and reporting.
- Protect the brand: quiet luxury, Uji provenance, no hype.
How we choose
What a strong application looks like.
Six criteria, in order of weight. Evidence over polish. Numbers over adjectives.
01
Proof of results
Your strongest result: where it started, where it ended, what you did yourself. Weighted heaviest.
02
Organic social growth
An audience that buys — saves, profile clicks, conversion. Not follower counts.
03
Go-to-market thinking
Who the buyer is, what you would do first, which tradeoffs you accept.
04
Brand taste
Desire built with restraint. No discounts, no hype, no trend-chasing.
05
Owner mindset
You act like it is your company. With equity on the table, it will be.
06
Measurement
You instrument what you run and decide from the numbers.
Partnership
This is a founder-level stake, not a title.
This is an equity partnership, not a salaried role. The offer is built around at least 30% equity for the right operator, with terms and vesting handled directly.
The bar is high because the stake is high. Build this market without cheapening the brand, and you will own part of what you built.
Before you apply
30% equity is for the operator who can prove the work.
We are filtering for one person who has personally built demand, not an agency pitch, advisory resume, or social-only profile.
Advances
- Owned growth result with before-and-after numbers, timeframe, and constraints
- Organic or creator-led demand that reached commerce signal
- Clear taste for premium positioning without discounts, urgency, or hype
- Founder-level appetite for equity, ambiguity, and direct responsibility
Does not advance
- Agency-only proposals or outsourced team handoffs
- Follower growth without sales or qualified-demand signal
- Vague claims, recycled playbooks, or no separate proof link
- Discount-code, viral-hack, mass-market, or hype-driven instincts
Application
Show the work.
First step: one verifiable result, one organic growth example, and your operating judgment. Applications without numbers, clear ownership, a separate proof link, and restraint around the brand do not advance.
Application information is used only to evaluate this role and understand which recruiting channels are working. Hoshicha's privacy policy is available here.